In order to work at Upwork, you must write a cover letter and apply it to the job post so that you can explain your skills to a client and get the job done. There are several things to keep in mind before writing a cover letter.
1) Your profile:
Of course, your profile should be clear, so that a client can easily understand that you are an expert in any subject. Many people open new accounts and try to offer digital marketing, graphics design, web development and many more services in the account which confuses a client that you are actually experienced in any subject. So your profile must be as clear and specific as possible so that a client can easily understand where your skills are.
2) To master a subject well:
Assuming you are a graphic designer does not mean that you can do anything very efficiently in graphic design. In graphic design you must be proficient in a specific job such as trifold brochure design, UIUX design or printing material design, there are many more parts in graphic design from which you have to master any subject. Then the client will be able to easily tell you which job you are most skilled in graphic design.
In the same way, in digital marketing or web development work, you need to create a profile where the client can read a profile and realize that your skills in digital marketing or web development are the best.
3) Build a good portfolio:
Many people may not understand the portfolio so I am trying to explain as much as possible. A portfolio while working is a description of your past work where a client will understand what you have done before and what is the quality of your work?
So do some work on exactly the subject matter that you have mastered and present those works in the form of different portfolios. You can use your own website for portfolio which will be the best and if you want you can also create your portfolio on other websites like Flickr, Dribble, Pinterest and many more. There are websites to show portfolio for different types of work.
A good portfolio gives your client 80% confidence about your work skills to hire you.
4) Writing cover letter:
When writing a cover letter, of course, you can’t make the cover letter too big because the client will only read your cover letter when your cover letter is short and tidy. I went to the profile of one of my clients and posted a job where I found out that he gave me exactly the bio or video that he gives for his job and he also said how many people he has in his family and how many children he has: D.
So I would say there is no need to write anything extra in the cover letter because if you think that if you write something extra in the cover letter that the client does not need then the client will not read it, it is normal that he will hire another freelancer.
So when writing the cover letter, you must try to keep it brief and clear in the first two lines. Then the client will easily understand that you have read his job post and you have understood what to do.
5) How to make the cover letter short and clear?
First you must read the client’s job post carefully so that you can easily understand what the client really wants. Of course, if you do not have the skills to do the job, then it is better for you not to apply for the job. New stars apply jobs without understanding anything from which you do not get the job, so first try to develop skills and then apply for the job.
If you read the job post well, then the client must have written about his / her important work. You should try to summarize that important work in 2 or 3 words in your cover letter.